Privacy Policy of Nordpaw
Effective Date: 1 May 2025

This Privacy Policy (“Policy”) explains how Seth Media AS, a private limited company registered under the laws of Norway with organisation number 827 834 572 and having its registered office at Wirgenes vei 13, 3157 Barkåker, Norway (“Nordpaw”, “we”, “us”, or “our”), processes personal data in connection with your access to and use of our websites, mobile applications, products, and services, including any user accounts, subscriptions, or transactions carried out thereon (collectively, the “Nordpaw Services”).

This Policy applies to any individual (“user”, “you”, or “your”) who accesses or uses the Nordpaw Services, and outlines our practices regarding the collection, use, disclosure, and retention of personal data. By using or accessing the Nordpaw Services, you acknowledge that you have read and understood the terms of this Policy.

This Policy does not extend to any third-party services, applications, or websites that may be linked to or integrated within the Nordpaw Services. We assume no responsibility for the privacy practices of such third parties.

Collection of Personal Data

We collect and process various categories of personal data when you interact with the Nordpaw Services. This includes information provided directly by you, such as when you create a user account, make a purchase, contact customer support, or subscribe to our newsletter. Such data may include, without limitation, your full name, email address, postal address, telephone number, pet-related data, payment and billing details, and any other information voluntarily disclosed by you.

In addition, we automatically collect technical and device-related data when you access the Nordpaw Services. This includes, but is not limited to, your IP address, browser type and language preferences, operating system, device identifiers, date and time of access, cookies, session identifiers, and application crash logs. Where applicable and with your consent, we may also collect geolocation data from your device.

If you choose to register or log in to the Nordpaw Services using a third-party identity provider such as Facebook, Google, or Apple, we may receive your profile information and other account details in accordance with your privacy settings on those platforms.

Purpose and Legal Basis for Processing

We process personal data for the purpose of fulfilling our contractual obligations to you, improving and personalizing your user experience, managing and delivering your orders and subscriptions, providing customer support, communicating with you regarding service updates, security notices, or marketing communications (where permitted), and complying with applicable legal obligations.

The legal basis for processing your personal data may include one or more of the following: (i) your consent pursuant to Article 6(1)(a) of the General Data Protection Regulation (EU) 2016/679 (“GDPR”); (ii) the necessity of such processing for the performance of a contract pursuant to Article 6(1)(b) GDPR; (iii) compliance with a legal obligation pursuant to Article 6(1)(c) GDPR; or (iv) our legitimate interests pursuant to Article 6(1)(f) GDPR, such as fraud prevention, network and information security, or direct marketing where permitted by law.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law, regulatory requirements, or contractual obligations. Upon the closure of your account or withdrawal of your consent, we will delete or anonymize your personal data, unless its continued retention is legally required or justified for legitimate business purposes, such as dispute resolution, audit, or compliance matters.

Disclosure of Personal Data

We may disclose personal data to trusted third-party service providers who perform services on our behalf, such as payment processors, IT and cloud hosting providers, logistics and delivery companies, email marketing platforms, customer service software, and analytics providers. Such service providers are bound by contractual obligations to process personal data only in accordance with our instructions and in compliance with applicable data protection laws.

We may also disclose personal data where required by law, court order, or competent governmental or regulatory authority, or to protect our legal rights, investigate fraud, or ensure the safety and integrity of the Nordpaw Services.

In the event of a merger, acquisition, reorganisation, or sale of assets, your personal data may be transferred to a successor entity, subject to appropriate confidentiality and data protection obligations.

International Transfers

Where personal data is transferred to recipients located outside the European Economic Area (“EEA”), we ensure that such transfers are conducted in accordance with Chapter V of the GDPR. This may include the use of Standard Contractual Clauses approved by the European Commission, or reliance on other lawful transfer mechanisms providing adequate protection of your rights and freedoms.

Data Security

We implement appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures are designed to ensure a level of security appropriate to the risks presented by the processing and the nature of the personal data.

While we strive to safeguard your information, no system can guarantee absolute security. Users are advised to take appropriate steps to protect their account credentials and devices.

Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your user experience, analyse usage trends, provide personalised content, and serve targeted advertisements. You may configure your browser to reject or delete cookies, except those strictly necessary for the functioning of the Nordpaw Services. Further details are provided in our Cookie Policy.

Newsletter and Marketing Communications

If you subscribe to our newsletter or opt in to receive promotional communications, we will process your contact details for this purpose. You may withdraw your consent and unsubscribe at any time by following the instructions in the communication or contacting us directly.

Age Restrictions

The Nordpaw Services are not intended for individuals under the age of eighteen (18) years unless parental or guardian consent is provided. We do not knowingly collect or process personal data from minors without such consent. If we become aware that we have received personal data from a child without appropriate consent, we will take steps to delete such data.

Your Rights as a Data Subject

Under applicable data protection laws, you have the right to request access to your personal data, request rectification or erasure, restrict or object to certain processing activities, and request data portability. Where processing is based on your consent, you may withdraw such consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, or for questions regarding your data, you may contact us using the contact details provided below. We will respond to all requests in accordance with applicable legal requirements.

If you believe that your data has been processed unlawfully, you also have the right to lodge a complaint with your local supervisory authority or the Norwegian Data Protection Authority (Datatilsynet).

California Privacy Rights

To the extent applicable, residents of California may have additional rights under the California Consumer Privacy Act (CCPA) and the California Online Privacy Protection Act (CalOPPA), including the right to know, access, delete, or opt out of the sale of personal information. Nordpaw does not sell personal information to third parties.

Requests pursuant to California law may be submitted by contacting us at the address or email below.

Amendments to This Policy

We reserve the right to amend this Privacy Policy at any time to reflect changes in our practices, legal obligations, or applicable regulations. Any material changes will be communicated via appropriate channels. Your continued use of the Nordpaw Services constitutes acceptance of the updated terms.

Contact Information

For any inquiries, requests, or concerns regarding this Privacy Policy or our data processing practices, you may contact us at:

Seth Media AS
Wirgenes vei 13
3157 Barkåker, Norway
Organisation Number: 827 834 572
Email: privacy@nordpaw.com